What is the difference between the house shape and van shape fridge magnet for trade businesses
The house shape magnet suits real estate and property services, while the van shape is designed for mobile trade businesses like plumbers, electricians and couriers. The van silhouette at 90 x 55mm is wider and signals mobility immediately, making it a natural fit for businesses whose brand identity is built around a fleet. The house shape at 70 x 50mm communicates property and home, reinforcing the message for real estate agents and home service providers. Both use digital printing with full colour at no extra cost.
How do photo frame fridge magnets compare to standard square magnets as client gifts
Photo frame magnets are a premium keepsake option, while square magnets are better suited to high-volume letterbox drops and bulk giveaways. The photo frame format includes a removable inner panel the recipient replaces with their own photo, which creates an emotional connection to the branded frame. Real estate agents often include the 170 x 130mm version in settlement packs. Square magnets cost less per unit and suit campaigns where volume and reach matter more than longevity. Both print full colour with gloss laminate on 0.7mm magnetic material.
What is the difference between the fridge magnet word set and a standard promotional magnet
The fridge magnet word set is an interactive product that includes 123 die-cut word tiles plus a branded banner panel, while standard magnets carry a fixed printed message. The word tiles give the recipient an ongoing activity, which increases display time and engagement compared to a static magnet. Schools use word sets for literacy programs and family packs. Councils include them in community welcome kits. The banner panel across the top carries the organisation's logo and contact details, giving it promotional function alongside the play value.
Which fridge magnet size gives the best branding area for contact details and a QR code
The 70 x 70mm square magnet and the 90 x 55mm van shape offer the largest print areas in the standard range, making them the best options for layouts that include a logo, contact details and a QR code. A 70 x 70mm surface comfortably fits a QR code, business name, phone number and website without crowding the design. The photo frame magnets in both sizes also offer generous branding space around the photo window. Our art team can prepare a layout proof showing how your content fits the chosen size before you commit to production.
How are logos printed on promotional fridge magnets
All fridge magnets in the range are produced using digital printing directly onto 0.7mm magnetic material, which supports full colour and unlimited spot colours at no extra charge. Digital printing captures gradients, photography, detailed artwork and Pantone-matched colours accurately. After printing, a high gloss laminate is applied over the face for durability and a polished finish. The laminate protects the print from moisture and light handling. There are no colour setup fees, which makes full-colour designs as cost-effective as single-colour versions on this product.
Are custom shaped fridge magnets available beyond the house and van profiles
The standard range includes square, house shape, van shape, photo frame and clip round formats, with custom die-cut shapes available through indent production for larger orders. Indent production allows a logo shape, product silhouette or any outline to be produced as a custom die-cut magnet. This option suits brands wanting a shape that directly reflects their product or identity. Lead times for custom shapes are longer than stock items, so flagging your deadline early allows the team to confirm the right production path. Contact the team for a quote on custom die-cut requirements.
Can branded fridge magnets be used for letterbox drop campaigns
Yes, fridge magnets are one of the most effective letterbox drop formats because recipients keep them rather than discarding them like a flyer. Square magnets and house shape magnets are the most common choices for letterbox campaigns. Their compact size fits standard envelopes or can be dropped loose. Real estate agents, mortgage brokers and home service businesses run seasonal letterbox drops using magnets printed with contact details, service areas and QR codes. Digital printing with full colour keeps the design sharp and professional even at high volumes.
How long does production take for branded fridge magnets
Most stock fridge magnet orders are ready within about 2 weeks from artwork approval, covering printing, laminating and dispatch. This timeline applies to square, house shape, van shape, photo frame and clip round styles from the standard range. Express production is available on select lines for urgent campaigns. Custom die-cut shapes require additional lead time for tooling. To hit a specific event or campaign date, share your deadline when requesting a quote and the team will confirm whether standard or express production suits your schedule.